GLP as moderator at Managing Trademark Assets Europe in London 2019-01-30
Attendees were able to hear senior in-house counsel from a range of industries
GLP is proud to have been a supporter at the Managing Trademark Assets (MTA) Europe 2019 – event organized by World Trademark Review – on January 28 in London. The MTA is a unique opportunity, where attendees are able to hear senior in-house counsel from a range of industries discussing how best to manage risk and communicate the value of brands to the business. During the MTA meeting the key topics covered included cost-effective strategic management of trademarks, GDPR, fighting counterfeits with limited budgets and ethically managing brand identity and enforcement on social media.
Laura van der Heide – an attorney in GLP’s Milan office – moderated Trademark across the enterprise: Communication and Presentation. Panel details are below.
TRADEMARKS ACROSS THE ENTERPRISE: COMMUNICATION AND PRESENTATION
Legal, business and marketing functions, while coinciding, speak very different languages. Counsel are constantly challenged to foster a corporate understanding and appreciation of trademarks, and to enlist peers, colleagues and suppliers in the ‘pro-brand’ cause.
Meeting the needs of different stakeholders, products, locations and countries
Getting management and marketing buy-in: how to facilitate a collaborative relationship
Creating a brand toolkit – and making internal colleagues your eyes in the market
Ensuring awareness and brand consistency across the business, licensees and the supply chain
Jennifer Chung, Associate General Counsel, AccuWeather
Mark Hodgin, Chief Counsel - Trademarks, Mondelez International
Lisa Selar, Head Trademark and Design Counsel, Volvo Cars Corporation